Measure the job. The quote writes itself.
Primer turns your measurements into a fully specified quote — labour hours, materials and margin, line by line — drafted into a branded PDF ready for you to review and send.
Primer handles the maths so you can focus on winning jobs and doing great work.
Room-by-room estimating
Enter length, width, and height for each room. Primer calculates wall area, ceiling, skirting, architraves, doors and windows automatically.
Priced as you measure
The quote builds while you're standing in the room. Toggle rooms on or off and watch the total update live — no laptop needed.
One method, every quote
Set your charge-out rate, margins and productivity rates once — every quote is priced by the same method, not gut feel. Pricing stays consistent and dependable, and back-costing finally means something: you can tell whether the quote was off or the job was.
Professional PDF quotes
Send polished, branded PDF quotes with your company colours, cover letter, and full terms and conditions. Clients see a professional document every time.
Difficulty & productivity rates
Mark rooms as Easy, Normal, Hard, or Small. Configure your own m²/hr rates per surface type. Primer adjusts labour hours automatically for complex jobs.
Works on any device
Primer is a Progressive Web App — it works on your phone, tablet, or desktop with no app store download required. Quote anywhere, any time.
Email & online acceptance
Every plan emails quotes with the PDF attached. On Roller and Spray, clients accept online and you track status — sent, accepted, declined — from your dashboard.Online acceptance: Roller & Spray
Accounting integrations
Connect Primer with Fergus and Xero to push accepted quotes directly into your workflow.Spray only
Team user management
Invite estimators to your account and manage access with Admin and Estimator roles. Control who can quote and who can manage settings.Spray only
Set up your defaults
Enter your charge-out rate, margins, and productivity rates once. Primer uses them across every job.
Add rooms & measure
Create a job, set your paint defaults, then add rooms and enter dimensions. Select surfaces, windows, doors, and difficulty. Primer does the maths.
Present on site
Toggle rooms in or out to show your client different scopes and pricing. The total updates live, right in front of them.
Review & approve
Every line is yours to check before it goes anywhere — labour hours, materials, margin. Adjust anything, or send as-is. The quote is yours before it’s the client’s.
Send & get paid
Export a professional PDF or send by email for online acceptance. Deposit terms are calculated and shown automatically.
Three ways painting businesses get their evenings back — pick the one that looks like your week.
The 4:30 walkthrough
A three-bedroom villa, last appointment of the day. You measure each room on your phone as you walk it with the owner — Primer prices walls, ceilings and trim as you go. A quick once-over of the lines, and they're holding a branded PDF with your terms on it. The old way, that quote was your Tuesday evening.
Accepted before knock-off
Morning walkthrough, quote emailed from the van before the next job. The homeowner opens it on their lunch break, clicks accept, and your dashboard updates on the spot. No printing, no "did you get my email?", no week of phone tag while the job goes cold — and the deposit terms are already spelled out.
Nothing typed twice
Your estimator prices a repaint on site and sends it that afternoon. When the client accepts, the quote pushes straight into Fergus for job management and Xero for invoicing — every line item intact. The office never re-keys a thing, and you can see each estimator's acceptance rate at a glance.
All plans include a 30-day free trial. Prices exclude GST.
- ✓Quotes & estimates
- ✓Room-by-room calculator
- ✓Email quotes (PDF attached)
- ✓Up to 10 quotes/month
- ✓Works on any device
- ✗Online quote acceptance
- ✗Quote follow-up and status tracking
- ✗Accounting integrations
- ✗Team user management
- ✓Everything in Brush
- ✓Unlimited quotes
- ✓Online quote acceptance
- ✓Quote follow-up and status tracking
- ✓Acceptance rate reporting
- ✗Accounting integrations
- ✗Team user management
- ✓Everything in Roller
- ✓Fergus integration
- ✓Xero integration
- ✓Admin & estimator roles
- ✓Team user management
- ✓Unlimited everything
All plans start with a 30-day free trial. No credit card required. Cancel anytime.
Compare plans in detail
| Feature | Brush $59/mo | Roller $99/mo | Spray $199/mo |
|---|---|---|---|
| Quotes per month | 10 | Unlimited | Unlimited |
| Room-by-room calculator | ✓ | ✓ | ✓ |
| Professional PDF quotes | ✓ | ✓ | ✓ |
| Live on-site presenting | ✓ | ✓ | ✓ |
| Email quotes to clients (PDF attached) | ✓ | ✓ | ✓ |
| Online quote acceptance | — | ✓ | ✓ |
| Quote follow-up and status tracking | — | ✓ | ✓ |
| Acceptance rate reporting | — | ✓ | ✓ |
| Fergus integration | — | — | ✓ |
| Xero integration | — | — | ✓ |
| Team seats | 1 | 1 | Unlimited |
| Coming soon | Coming soon | Coming soon |
"The measuring is the whole job now. When I finish the walkthrough the quote's fully specified — I give it a once-over and send it, instead of sitting down after dinner to write it up."
"Every job is priced the same way now. When one runs over, I can finally tell whether the quote was wrong or the job went sideways — I never knew that before."
"The Fergus integration alone saves me 30 minutes per job. Accepted quotes go straight in — no double entry."
Start quoting smarter today
Join painting professionals across New Zealand and Australia using Primer to win more work.
Coming soon