Primer calculates rooms, surfaces, labour, materials and margins — then generates a professional PDF quote on your phone, right on site.
Primer handles the maths so you can focus on winning jobs and doing great work.
Enter length, width, and height for each room. Primer calculates wall area, ceiling, skirting, architraves, doors and windows automatically.
Generate a fully calculated quote while you're standing in the room. Toggle rooms on or off and watch the total update live — no laptop needed.
Set your charge-out rate, labour and materials margins once. Every quote reflects your actual costs — no more underquoting or gut-feel pricing.
Send polished, branded PDF quotes with your company colours, cover letter, and full terms and conditions. Clients see a professional document every time.
Mark rooms as Easy, Normal, or Hard. Configure your own m²/hr rates per surface type. Primer adjusts labour hours automatically for complex jobs.
Primer is a Progressive Web App — it works on your phone, tablet, or desktop with no app store download required. Quote anywhere, any time.
Send quotes directly to clients by email and let them accept online. Track quote status — sent, accepted, declined, expired — from your dashboard.Roller & Spray
Connect Primer with Fergus and Xero to push accepted quotes directly into your workflow.Spray only
Invite estimators to your account and manage access with Admin and Estimator roles. Control who can quote and who can manage settings.Spray only
Enter your charge-out rate, margins, and productivity rates once. Primer uses them across every job.
Create a job, set your paint defaults, then add rooms and enter dimensions. Select surfaces, windows, doors, and difficulty. Primer does the maths.
Toggle rooms in or out to show your client different scopes and pricing. The total updates live, right in front of them.
Export a professional PDF or send by email for online acceptance. Deposit terms are calculated and shown automatically.
All plans include a 30-day free trial. Prices shown include GST.
All plans start with a 30-day free trial. No credit card required. Cancel anytime.
"I used to spend an hour on every quote. Now I'm done before I leave the site. The client can see the price right there on my phone."
"Knowing my margins are baked into every quote means I'm not leaving money on the table. Every job is priced properly now."
"The Fergus integration alone saves me 30 minutes per job. Accepted quotes go straight in — no double entry."
Join painting professionals across New Zealand and Australia using Primer to win more work.
Start your 30-day free trial