Built for painting professionals

Quote painting jobs in minutes, not hours

Primer calculates rooms, surfaces, labour, materials and margins — then generates a professional PDF quote on your phone, right on site.

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✓ 30-day free trial✓ No credit card required✓ Works on any device
123 Birchwood Ave — Residential
Cameron Painters
Rooms
Overview
Labour
Present
Quote
Lounge
4.2 × 3.8 × 2.4m · Normal
Master Bedroom
3.9 × 3.5 × 2.4m · Normal
Hallway
6.0 × 1.2 × 2.4m · Normal
2 of 3 rooms selected
NZ$1,435.38 ex GST
NZ$1,650.69 inc GST
Deposit: NZ$825.35
Trusted by painting contractors across New Zealand & Australia · Works on iOS, Android & Desktop · No app download required
Features
Everything you need to quote with confidence

Primer handles the maths so you can focus on winning jobs and doing great work.

Room-by-room estimating

Enter length, width, and height for each room. Primer calculates wall area, ceiling, skirting, architraves, doors and windows automatically.

Instant pricing on site

Generate a fully calculated quote while you're standing in the room. Toggle rooms on or off and watch the total update live — no laptop needed.

Consistent, profitable pricing

Set your charge-out rate, labour and materials margins once. Every quote reflects your actual costs — no more underquoting or gut-feel pricing.

Professional PDF quotes

Send polished, branded PDF quotes with your company colours, cover letter, and full terms and conditions. Clients see a professional document every time.

Difficulty & productivity rates

Mark rooms as Easy, Normal, or Hard. Configure your own m²/hr rates per surface type. Primer adjusts labour hours automatically for complex jobs.

Works on any device

Primer is a Progressive Web App — it works on your phone, tablet, or desktop with no app store download required. Quote anywhere, any time.

Email & quote acceptance

Send quotes directly to clients by email and let them accept online. Track quote status — sent, accepted, declined, expired — from your dashboard.Roller & Spray

Accounting integrations

Connect Primer with Fergus and Xero to push accepted quotes directly into your workflow.Spray only

Team user management

Invite estimators to your account and manage access with Admin and Estimator roles. Control who can quote and who can manage settings.Spray only

How it works
From measurements to quote in minutes
1

Set up your defaults

Enter your charge-out rate, margins, and productivity rates once. Primer uses them across every job.

2

Add rooms & measure

Create a job, set your paint defaults, then add rooms and enter dimensions. Select surfaces, windows, doors, and difficulty. Primer does the maths.

3

Present on site

Toggle rooms in or out to show your client different scopes and pricing. The total updates live, right in front of them.

4

Send & get paid

Export a professional PDF or send by email for online acceptance. Deposit terms are calculated and shown automatically.

Pricing
Plans for every size of operation

All plans include a 30-day free trial. Prices shown include GST.

Brush
Sole trader
Perfect if you work alone and want fast, consistent quotes.
$39/mo inc GST
billed annually ($390/yr)
  • Quotes & estimates
  • Room-by-room calculator
  • PDF export
  • Up to 10 quotes/month
  • Works on any device
  • Email & online acceptance
  • Accounting integrations
  • Team user management
Start free trial
MOST POPULAR
Roller
Small crew
For painters managing a few jobs at once and sending quotes to clients.
$99/mo inc GST
billed annually ($990/yr)
  • Everything in Brush
  • Unlimited quotes
  • Email quotes to clients
  • Online quote acceptance
  • Quote status tracking
  • Acceptance rate reporting
  • Accounting integrations
  • Team user management
Start free trial
Spray
Large operation
For established painting companies with multiple estimators and job management systems.
$199/mo inc GST
billed annually ($1990/yr)
  • Everything in Roller
  • Fergus integration
  • Xero integration
  • Admin & estimator roles
  • Team user management
  • Priority support
  • Unlimited everything
Start free trial

All plans start with a 30-day free trial. No credit card required. Cancel anytime.

What painters say
Built for the way you work
★★★★★

"I used to spend an hour on every quote. Now I'm done before I leave the site. The client can see the price right there on my phone."

— Placeholder name
Sole trader, Auckland
★★★★★

"Knowing my margins are baked into every quote means I'm not leaving money on the table. Every job is priced properly now."

— Placeholder name
Owner, 3-person crew, Wellington
★★★★★

"The Fergus integration alone saves me 30 minutes per job. Accepted quotes go straight in — no double entry."

— Placeholder name
Director, commercial painting company

Start quoting smarter today

Join painting professionals across New Zealand and Australia using Primer to win more work.

Start your 30-day free trial
No credit card required · Cancel anytime · Works on any device